Talking Green is the in thing these days. Every top corporate is today talking about 'greener' ways to do business. Even if an iota of amount is being spent on Green initiative, it reaps tremendous P.R benefits and gets quoted in the media space very easily. The scope of such initiatives should be looked into & more importantly sustaining it.
Earth Hour, Earth Day are all interesting efforts to extoll the virtues of Greener Business, but it needs to be seen what impact it has created in the corporate sector. Green initiatives is not just about individuals joining in to switch off power as a symbolic gesture.
Which is why 'Green' is the most abused brand today. Everyone talks big on Green, but who is doing it...
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment