exxon tops fortune 500 list

Exxon Mobil tops the Fortune magazine's list of the 500 biggest publicly traded companies with a whopping revenue of $442.85 billion.

As a result of the financial crisis that is sweeping countries across the globe, overall earnings of the Fortune 500 companies fell by 85 per cent to $99 billion in 2008.

While Exxon was the world's most profitable company earning $45.2 billion in profit in 2008, recession-hit financial services companies Citigroup and Bank of America were out of the top 10 list this time.

From a regional marketer of kerosene in the US to becoming the largest publicly traded petroleum company in the world, Exxon has come a long way.

Exxon's brands are Exxon, Esso and Mobil. Rex W. Tillerson is the chairman and CEO of Exxon Mobil. Fortune's report was based on based on overall revenue earned by these companies.

Seth's Mantra

Seth Godin wrote on his blog that two words hold the secret of marketing - First, Ten.

This, in two words, is the secret of the new marketing.

Find ten people. Ten people who trust you/respect you/need you/listen to you...

Those ten people need what you have to sell, or want it. And if they love it, you win. If they love it, they'll each find you ten more people (or a hundred or a thousand or, perhaps, just three). Repeat.

If they don't love it, you need a new product. Start over.

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