Recession Trends - from TV to Web - Ad Spends

Reckitt-Benckiser has a new recession-approved media strategy: moving TV dollars to online video. And the shift is substantial - estimates of $ 20 million dollars almost 5% of the annual spends up from less than 1% in 2008. Signs of time to come. Definitely in markets where the web-audience is mature enough and the numbers are there to plan a communication program.
This is riding on increasing consumer consumption (read youtube et all)towards digital video. Cost efficiencies comparisons between CPM on web to CPM on TV has pushed more dollars into digital video. And when you factor the measurable R.O.I on online advertising its alarming for the traditional media players.

Is Green the Most Abused Brand?

Talking Green is the in thing these days. Every top corporate is today talking about 'greener' ways to do business. Even if an iota of amount is being spent on Green initiative, it reaps tremendous P.R benefits and gets quoted in the media space very easily. The scope of such initiatives should be looked into & more importantly sustaining it.

Earth Hour, Earth Day are all interesting efforts to extoll the virtues of Greener Business, but it needs to be seen what impact it has created in the corporate sector. Green initiatives is not just about individuals joining in to switch off power as a symbolic gesture.

Which is why 'Green' is the most abused brand today. Everyone talks big on Green, but who is doing it...